My guest today is Lydia Endora, Founder, Creative Designer and Buyer at her self-titled fashion label.
The seeds of a love for fashion were planted in Lydia’s heart at a very young age by her grandmother. Combined with education and a work ethic modeled by her mother, she has tapped into her creative spirit and skills to find her own corner in the athleisure space of the fashion market.
With a focus on quality and obsession with the customer, Lydia has created a fashion line that features multifunctional pieces for the busy woman to seamlessly switch between activities during her day.
She says that this is a discerning and conscious fashion buyer who does not want to be forced to throw away clothes after a few cycles in the washing machine. And so, Lydia puts a lot of thought into who her customer is, right down to the activities she’s engaged in as she goes about her day.
In addition to her process, we talk about hopes and dreams, listening to the whispers of your life and following your gut.
We talk about some of the challenges that smaller fashion houses encounter while trying to implement ethical business practices and of course, we talk about Lydia’s personal story.
LINKS AND MENTIONS
Some of the fashion designers and exciting fashion leaders and spaces that Lydia mentions:
Harlem's Fashion Row – An exclusively black business bricks and mortar fashion marketplace in Harlem
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